Simplify Podcasting
Jen Rogers | Creator of the 30/60/90-Day Sprint | Certified Coach | Keynote Speaker
I teach experienced Christian entrepreneurs how to leverage podcasting so they can grow their impact, influence + income.
If you’re a successful business owner and you haven’t launched a show, it’s time to talk about how to put your voice and proven offers to work for you!
📲Book a call with me when you're serious about monetizing podcasting.
2025 is the year of PODCASTING WINS with explosive growth + booming sales! www.coachjenrogers.com/VIPCoach
Are You Creating Downsell Offers for Clients You Don’t Want? | #272
Jen Rogers, Podcast Strategist: Have you ever done a trust fall? It's that classic team building exercise where you fall backward and hope your teammate catches you. It is fast, awkward, and unforgettable because it puts trust to the test in real time. As reflect on my corporate days, there were plenty of people I wouldn't have dared fall back into.
[00:00:27] Jen Rogers, Podcast Strategist: That tiny exercise reveals something powerful. Trust is built through experience. Are your clients trusting you enough to fall back into your offers? In 2025, what many are calling the year of the trust recession, buyers are more skeptical, more tentative, and more careful than ever. Can you relate?
[00:00:51] Jen Rogers, Podcast Strategist: Let's make this feel more real. Think about the last time you invested in a coach or an offer. You got it. Okay, cool.
[00:01:03] Jen Rogers, Podcast Strategist: What questions did you ask yourself? What hesitations came up? What helped you move forward or made you walk away?
[00:01:16] Jen Rogers, Podcast Strategist: Those same thoughts are running through your podcast audience's mind. The good news, your podcast is already creating trust. You're showing up your serving your planting seeds. If you want those seeds to sprout into sales, there's one powerful question to ask next. How can I build community here?
[00:01:39] Jen Rogers, Podcast Strategist: When you blend consistent content with real community, experiential community, your listeners don't just hear from you. They experience doing life with you, and that's when trust becomes the bridge to your next sale.
[00:01:56] Jen Rogers, Podcast Strategist: In today's episode of Simplify Podcasting, episode number 272, we're diving into how to design experiences which build trust and grow conversions even in a high skeptic market.
[00:02:12] Jen Rogers, Podcast Strategist: My first show, well, it was born during the season full of low trust relationships, navigating blended family drama, and constantly feeling on edge.
[00:02:22] Jen Rogers, Podcast Strategist: That podcast, it was a trust-builder I needed, and the one that prepared me to pivot on purpose and teach others like you how to grow and monetize their message.
[00:02:32] Jen Rogers, Podcast Strategist: Hey there, I'm Jen Rogers, podcast strategist and coach to faith-driven entrepreneurs with a proven offer and a message that matters. I believe you can monetize every episode, and I'm here to show you how.
[00:02:45] Jen Rogers, Podcast Strategist: If you are done shouting into the podcast void, sick of watching those downloads crawl and wondering how to break through the distrust barriers. This episode is for you. Hey, there's really no better time to lean in. It's my birthday month and I'm turning the tables. You're going to get the goods!
[00:03:05] Jen Rogers, Podcast Strategist: Every Tuesday, I'm going live inside the virtual podcast school with action takers who want to implement the money making strategies inside the podcast guides for hosts and guests. If you are serious about building trust that converts, you definitely want to join us. By the time this episode drops, we've already had our first June live session. You can catch the replay on that one. Simply join me inside the virtual podcast school so you don't miss all these great sessions.
[00:03:36] Jen Rogers, Podcast Strategist: Head on over to coach jen rogers.com/community to join us.
[00:03:42] Jen Rogers, Podcast Strategist: Let's kick things off in this episode with the first thing to avoid creating downsells for not-so-ideal clients.
[00:03:51] Jen Rogers, Podcast Strategist: Listen, I've done it. You've probably done it too. Launching something, quote unquote light or low ticket just to catch the maybe later crowd. But in this market, that's strategy isn't working.
[00:04:03] Jen Rogers, Podcast Strategist: What I've been leaning into in 2025 is offer alignment. Making sure everything I create is for the right people, not just more people. That's why the virtual podcast school, well, it's not for tire kickers. The shift started when the market changed, hello, extended buying cycles, and I realized every offer I build now must compliment not compete with my other offers.
[00:04:31] Jen Rogers, Podcast Strategist: My offers are layered, not scattered. So I took a hard look at those entry level offers and I cut them. Why? Because they weren't serving every stage of the podcasting journey. They were more focused on the beginning. Let's be honest, most of my people are not beginners. I've watched my own business coach make this shift, and it got me thinking not just as a coach but as a client.
[00:04:57] Jen Rogers, Podcast Strategist: How did I feel? What did I experience? What did I like about the trust builder? What didn't I like? Did it make sense for where I was in my business? Could I understand the business principles at work? And the answers led me to create my own trust building, offer the power hour.
[00:05:13] Jen Rogers, Podcast Strategist: It's a focused high impact hour of concierge podcast coaching. My favorite kind, because it's all about you and what you need in that moment, no matter where you are in the podcasting journey. If you're thinking about launching, if you're focusing on guesting, if you've been hosting for a while and it feels like your show has gone to Nowheresville and it's just not working, but you know, podcasting is the way, you can book a Power Hour. It's unique to what you need in the moment. So you can see how it doesn't matter where you are on the podcasting expertise scale. You are the ideal person for this power hour if you want to take action, if you want to make money podcasting.
[00:05:52] Jen Rogers, Podcast Strategist: So you are opting into, yes, that's what I want to do. You want a focused high impact hour that's all about what you need right now. So it makes perfect sense.
[00:06:04] Jen Rogers, Podcast Strategist: Let's break this down in a little different way, A real life example from something that is not podcasting. Imagine inviting friends over for dinner. They ask you, what are you cooking? What's, what's for dinner?
[00:06:16] Jen Rogers, Podcast Strategist: And you say, well, I was thinking about making lasagna, but I wasn't sure if everyone would like that. So I also grabbed some hot dogs and well, if that doesn't work out, maybe we'll just do some cereal. What happens? Nobody's confident in what they're eating. You've created a buffet of uncertainty and you've just trained your guests not to trust that you know what they need.
[00:06:42] Jen Rogers, Podcast Strategist: Now, imagine the alternative. You say, we're having lasagna. It's my specialty. I make it from scratch, and you are going to love it. This is actually a real thing. I make a mean lasagna. Boom, everybody, they're relaxed. They trust the plan. They show up hungry, and they're ready to hang out and have a good time.
[00:07:01] Jen Rogers, Podcast Strategist: That's the power of offer alignment.
[00:07:04] Jen Rogers, Podcast Strategist: When you stop creating just in case offers and start owning the one thing that serves your people best, you make it easier for them to say yes faster. You are building what psychologists call decision confidence. It sounds good. It feels good when I say it.
[00:07:22] Jen Rogers, Podcast Strategist: They trust you because you trust you. You trust yourself, and you trust what you're offering. That's exactly why I created the Power Hour. One focused, no fluff coaching session designed to cut through the noise and get you clear, confident in moving forward with your podcast goals. There's no guesswork, there's no buffet of options.
[00:07:44] Jen Rogers, Podcast Strategist: It's the strategy and support you need for your unique podcast journey. When you show up with that kind of clarity and confidence, your audience feels it, and their trust grows faster than downloads ever could. You can book your Power hour at www.coachjenrogers.com/powerhours .
[00:08:05] Jen Rogers, Podcast Strategist: . Here's why this shift matters, not just strategically but psychologically when you build offers for not quite right clients, a k, a, downsells to people who are not your ideal audience, those tire kickers, you are training your brain to expect resistance.
[00:08:24] Jen Rogers, Podcast Strategist: You're lowering the bar, you start creating just in case products instead of just right solutions and worse. You fracture your audience's trust, because people can feel when something is built for the masses instead of for them. Misaligned offers equals mixed messages. And mixed messages erode trust even faster than silence. Now, here's where the psychology flips. When you create one aligned offer, like the Power Hour, you tap into something called commitment consistency bias.
[00:09:02] Jen Rogers, Podcast Strategist: It's the idea that once someone takes a small specific action, which aligns with who they want to be, they're more likely to continue saying yes in the future because it reinforces their identity and builds confidence in you.
[00:09:18] Jen Rogers, Podcast Strategist: That trust compounds over time. This is why clients don't just book One Power Hour, they book bundles. It's the first one that really builds the trust, and from there you skyrocket. This is why every offer in your ecosystem needs to compliment your other offers. Not just to keep things clean, but to give your audience a clear, confident path forward.
[00:09:45] Jen Rogers, Podcast Strategist: There's no confusion, no detours. There's intentional trust-rich movement toward your higher ticket transformation. If you want to experience that kind of aligned coaching and keep building trust every step of the way, it's exactly what we do inside the Virtual podcast school.
[00:10:05] Jen Rogers, Podcast Strategist: We start with a good, hard look at our offers, an upcoming client facing events, even though this episode is releasing after the first session in June, I know that we'll have talked about the right CTAs to use as a host and as a guest. There's a strategy behind each call to action. There's also strategy in where you place them in your episodes, you'll want to catch the replay on this inside the virtual podcast school for sure.
[00:10:35] Jen Rogers, Podcast Strategist: Let's cut the clutter and create something your audience can believe in. Alright, let's put a pretty bow on this episode!
[00:10:43] Jen Rogers, Podcast Strategist: Today, we unwrapped one of the biggest trust breakers in your business, creating offers for the wrong people. We covered why down sells to not so ideal clients actually damage trust.
[00:10:56] Jen Rogers, Podcast Strategist: We covered how aligned offers simplify the decision-making process for you and for your audience. We talked about the psychology behind trust building and commitment, including that moment when your audience begins to see themselves in your powerful solutions. . We also covered how strategic entry point offers like the power hour, help you build trust faster without watering down your brilliance.
[00:11:24] Jen Rogers, Podcast Strategist: The bottom line. Trust grows when your offers reflect the clarity and confidence you want your clients to experience. So if you're tired of chasing downloads, begging for engagement, or wondering if your content is actually moving anyone forward, it's time to ask, is what I'm offering truly aligned with who I want to serve?
[00:11:46] Jen Rogers, Podcast Strategist: And if that question makes you squirm or feels like showing up to a party after the balloons have popped, it might be time to book Your Power Hour! And, hey, it is my birthday month and this month, all June long, you get the gifts. We're celebrating inside the virtual podcast School with live Tuesday sessions packed with moneymaking strategies from the podcast guides for hosts and guests.
[00:12:11] Jen Rogers, Podcast Strategist: You can join us at www.coachjenrogers.com/community because trust isn't just built one episode at a time. It's built in community with intention. Thanks for tuning into Simplify Podcasting where every episode gives you action steps to nurture, trust, and build momentum. I am rooting for you and I can't wait to hear about your wins inside the virtual podcast school community.
[00:12:37] Jen Rogers, Podcast Strategist: Alright, that'll do it for this episode. I will catch you on the flip side.
