What Your Emails Say About You and Your Podcast: Featuring Jeff Felten | #261

Is your content blending in?
Are you conforming to the "big influencer" way of marketing?

Meet Jeff Felten, The Email Welcome Sequence Guy.

He'll remind you and me that we are the MAGIC in our MARKETING - except when we get in our own way.

Or - we lose sight of how to nurture people once they say "YES" to joining our community.

Jeff predicts:

➤ you are simply not making enough offers in your emails

➤ your email welcome sequence needs work 

Is he right?

Queue up episode #261 to find out.

Highly recommend a note taking session with this one. We don't just work as we share, we foster communication with the other.  

That means we have tons of fun as we connect and share our areas of genius so you can send better emails and nurture your audience to build trust. 

Jeff Felten LI

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Be anxious for nothing; but in everything by prayer and supplication with thanksgiving let your requests be made known unto God. Philippians 4:6

Transcript

Simplify Podcasting
Jen Rogers | Creator of the 30/60/90-Day Sprint | Certified Coach | Keynote Speaker

I teach experienced Christian entrepreneurs how to leverage podcasting so they can grow their impact, influence + income.

If you’re a successful business owner and you haven’t launched a show, it’s time to talk about how to put your voice and proven offers to work for you!

📲Book a call with me when you're serious about monetizing podcasting.

2025 is the year of PODCASTING WINS with explosive growth + booming sales! www.coachjenrogers.com/VIPCoach

What Your Emails Say About You and Your Podcast: Featuring Jeff Felten | #261

[00:00:00] Jen Rogers: Are you a copycat? Hold on one hot second. Before you answer that, let's go deeper. When it comes to email marketing, are you copying what the quote unquote, big influencers are doing? There are systems that we can copy and automations that we can access and methodologies that might work for us. The one thing that will never work for you and never work for me.

[00:00:27] Jen Rogers: Is offering someone else's offer. In today's episode, we go back to the basics of our offers. In this way, we want to reverse engineer them as our next guest shares. 

[00:00:40] Jeff Felten: Right now I've got a three day lead magnet challenge that helps you create a lead magnet in three days. It's literally my approach to creating lead magnets in three short videos, and that leads to a very specific offer.

[00:00:51] Jeff Felten: It is the front door. It is the reverse engineered first step. To an offer that that funnel leads people to. Each of my lead magnets is strategic to an offer. It's not just to get subscribers. 

[00:01:04] Jen Rogers: What happens when your client comes through your front door is the welcome mat ready? What steps are you taking to prevent delusion your audience with a ton of welcome sequence emails?

[00:01:19] Jen Rogers: In today's episode, you will learn a proven approach to email marketing where we remember these three things. Humans are more important than dollars. Remember, there are real people on the other end of the emails that you are sending. Thinking is greater than the tactics. The right messaging, positioning, and buyer psychology is far more effective than any tactic.

[00:01:45] Jen Rogers: The third thing, freedom is greater than everything else. Converting email marketing systems creates more freedom so we can invest our time elsewhere, like nurturing our communities and serving our clients and spending time away from our businesses. Meet Jeff Felton. He is an email genius. That's what one of his testimonials reveals on his website.

[00:02:08] Jen Rogers: That's not the thing that caught my eye. Do you know what did this? I stole some of his welcome sequence tips and just had an 80% response rate on my welcome email for this first launch. That is a great testimonial. Jeff is like many solopreneurs; he wears multiple hats. What he does best is teaching business owners how to leverage email sequences.

[00:02:32] Jen Rogers: Get them up and running in a flash. That sounds fabulous. Hey there, I'm Jen Rogers. Welcome to Simplify Podcasting. This is episode number 261. If you are like me, you want to turn subscribers into customers because what you and I have been gifted to create is designed to serve our audiences. Email management is one component of how we serve.

[00:02:57] Jen Rogers: Now, I know I have butchered my share of email sequences in the past. From not having one at all to making it far too complicated. Podcasting long form content that does convert must be supported by email sequences. That's why when you create your lead magnet, you'll do it with the end in mind, which is your offer.

[00:03:18] Jen Rogers: That's also why when you download the podcast Standard Operating Procedures, you'll be welcomed and loved on through a nurture sequence created with you in mind. If you haven't snagged those SOPs for hosting and guesting, head on over to www.coachjenrogers.com/podcastsop  to create content that converts listeners.

[00:03:40] Jen Rogers: Alright, let's get into this episode. It's a noteworthy one. Literally snag your pen and paper for this one. Well, you are known as the welcome sequence guy. Simple, efficient email marketing systems for creators. You don't have podcasters on your thing. I think you need a little update here. You've got for creators and solopreneurs.

[00:04:01] Jen Rogers: How about it? Are you willing to add in podcasters? 

[00:04:03] Jeff Felten: Podcasters? Me, email too? Maybe if you change my mind after this conversation. 

[00:04:09] Jen Rogers: We do. Podcasters definitely need to know how to email. Will you share what has you passionate about? Email sequences and email strategies. 

[00:04:19] Jeff Felten: I'm going to say something that might be a little bit contrary to that actually.

[00:04:24] Jeff Felten: So I am not passionate about emails and marketing and all that stuff. What I'm passionate about is doing other things. Like I love to play golf. I love to go hiking. I love to explore. I love to eat good food. I love to travel and see the world, and those are the things I really want to do, which is why I built my solo business.

[00:04:46] Jeff Felten: If you want to do those things. It's really hard to do it without email marketing. If you're in the online creator world, you have products or communities or podcasts, there's a lot that you have to do to keep your little one man band going. It's really hard to do without good email marketing. It's funny, like I've been doing a lot of soul searching about that.

[00:05:06] Jeff Felten: Like, I'm not passionate about this. What am I passionate about? And it's like, it's all the other stuff that good marketing, good marketing is the vehicle for time freedom, and that's really what I'm passionate about. 

[00:05:17] Jen Rogers: How is your golf game? It's not bad. Uh, no, 

[00:05:20] Jeff Felten: it's not bad. 

[00:05:22] Jen Rogers: Okay. We're not going to talk about what ha not bad means how close to par we are.

[00:05:27] Jen Rogers: 'cause I'm not going to talk about my golf game either. I might talk about my husband. It's a little easier to talk about my husband's golf game. I actually, we're going to talk more about this passion. You also mentioned to me you are not into. Empire building, you are into something else. Will you say more about that?

[00:05:42] Jeff Felten: Yeah. I don't, I don't really want an empire. I mean, to me that just sounds so heavy. And it sounds so, like I don't want a team of people. I don't want this big, complicated business. You can absolutely, in 2025, you can make a more than enough good living. Doing things on your own and being responsible for yourself and your own family.

[00:06:05] Jeff Felten: I love people a hundred percent, but just the thought of having a team of 10 people who them and their families depend on me every month for their survival is that would stress me the heck out. You know, I just, I've managed teams before. I've run businesses with teams, like I just, I don't want that, you know, I don't really want the empire.

[00:06:27] Jeff Felten: I want to. Build my business that gives my family and I the lifestyle that we want and to help other people find that same freedom. And that's really about it. 

[00:06:37] Jen Rogers: So you're not passionate about email marketing per se. You won't share details on your golf game. You're currently living in a temporary space while your house is under construction and you don't want a team.

[00:06:53] Jen Rogers: What do you want? 

[00:06:54] Jeff Felten: What are we even doing here? What are we even doing here? 

[00:06:57] Jen Rogers: No, what are 

[00:06:57] Jeff Felten: we doing here? So say more about what I do want. Yeah. I want to help people win. I want to help people win, and I want freedom. I want freedom to build the way I want to create the things I want to take off on a Friday if I want to, to take off at 2:00 PM on a Tuesday if I want to without having to talk to anybody.

[00:07:19] Jeff Felten: The freedom to explore and see all the wonderful things that God's made in this world. And to help other people find the same thing. That's really, to me, what it boiled down to, and email marketing is, it's a mechanism that I enjoy. So let's not get it twisted that I, it's not that I'm not necessarily passionate about it, but I like it.

[00:07:36] Jeff Felten: It's fun. It's cool. There's a lot of little, I was 

[00:07:38] Jen Rogers: twisting it. Now wait a minute. I wasn't trying to twist it. I was just regurgitating what you were sharing with me. Go ahead, go ahead. 

[00:07:44] Jeff Felten: Fair, fair. So it's fun and I'm pretty good at it and I can help. There's a, you know. Handful of ways that I can help people in a very unique way that other people aren't necessarily doing so.

[00:07:55] Jeff Felten: So why not lean into it and find my vehicle for freedom in that? 

[00:07:59] Jen Rogers: I like it. A lot of podcasters are solopreneurs. They are working to figure out how do I monetize this, whether they're a host or a guest. And oftentimes when we use the word podcaster, we have a certain idea about what a podcaster is, and people often think that means they have their own show.

[00:08:17] Jen Rogers: A podcaster is someone who might be a professional guest on cast that makes you a podcaster too. My mission is to help solopreneurs or empire builders understand how to monetize every single episode. That means you show up ready to serve your audience, and that means you also have a plan for what your business goal is.

[00:08:39] Jen Rogers: For this episode, I'm going to put you on the spot here. What would you say is your business purpose for coming on the show today? 

[00:08:46] Jeff Felten: Great question. I would say it's twofold. The thing that is not popular to talk about is I would love to bring more people from your community into my community, right? And to also share people in my community.

[00:08:58] Jeff Felten: 'cause whenever this goes out, I will tell my community that this happened. And so there is that kind of, Hey, you introduced me to new people, introduce people to you. That kind of thing. That's a natural thing. A lot of people may not want to talk about it, but that's part of the deal. But also. I really like, I, I like what I do.

[00:09:14] Jeff Felten: I like talking about what I do, and every time that I do talk about it, I get better at talking about it and I uncover better ways to talk about it, more clear, more simple ways to talk about it. And that in turn also helps people do this thing better. Which again, even if they never come into my ecosystem and join my newsletter or buy any of my stuff, even if they never do that, but I take what we talk about here.

[00:09:39] Jeff Felten: And the ways that I've learned to communicate it simply and clearly to them. Hopefully it will help them go do email marketing for their business, their solo business better, so that they can go do more of the things that they enjoy as well. 

[00:09:53] Jen Rogers: That was my next question. I. This is an area that when I'm working with podcasters, I say, every episode you go on, you need your business purpose.

[00:10:02] Jen Rogers: You need to be very clear on that. To know this is my business goal, to expand my community, to expand my reach and to make more money. Let's, I don't know why it is in crystals that we wig out about, talking about making more money. It's okay to make money. Jesus was a carpenter. I'm pretty sure he got paid.

[00:10:18] Jen Rogers: I'm pretty sure he did. That's a good point. And his dad got paid too. I mean, let's, let's think about this for a minute. So your business purpose, you need to be very clear on that. Otherwise, what is the point of you going on a show? If you're just talking? Okay, then you're going to get that second benefit that you mentioned.

[00:10:36] Jen Rogers: You will get more clarity in how you're talking about your message, which is really great. And you can also practice eradicating the verbal fillers. We know we all struggle with verbal filler, so the more that we get in front of a microphone, the more that we talk with other people, the better we get at how we put sentences together.

[00:10:53] Jen Rogers: To, well save a little bit of editing work for the producer, which is as a solopreneur. It's also the podcast recorder. It's a 

[00:11:01] Jeff Felten: hat. Yeah, 

[00:11:02] Jen Rogers: yeah, for sure, for sure. The other thing is you need to be very clear on what makes you a good fit to serve the audience. So let's dive this email marketing because this is definitely a good fit.

[00:11:15] Jen Rogers: What's the, when you think about the things that rise to the top that are the common mistakes. Outside of just not doing it, what are some of the common mistakes solopreneurs make for their email marketing? Aside from not doing it? 

[00:11:29] Jeff Felten: Yes. The two that I can think of right offhand, the first one is they see what the big brands do, and that is kind of their experience with email marketing.

[00:11:42] Jeff Felten: And they think that, oh, it has to look pretty and I have to talk this way and. The stuff they end up sending out is a lot of times like really highly designed and ends up in the promo tab or spam or something like that, like, or it just kind of blends in with the noise. It's, it's not different, it's not unique.

[00:12:02] Jeff Felten: It doesn't have any of them in it, and you are the magic. So it doesn't have any you in it, it's just a marketing email. But the, a big part of my approach is that. Again, you are the magic, right? Let's strip all the other bull stuff, bull crap away. Strip all the design away, strip away the marketing lingo and jargon that you think you gotta say and just talk to people, right?

[00:12:28] Jeff Felten: It's just conversations, right? That's why my ne my newsletter is called Human Sending Emails because it's just like when you get my emails, you feel like I sat down and wrote it to you right there. And we're talking about how to do email marketing in a more relational, more human. Kind of way. So that's one of the main things.

[00:12:44] Jeff Felten: The second thing is that most people that I work with or encounter don't talk about their offers enough. They don't talk about their services enough or their, their products enough. Yes. Because we're afraid that we're bother, and this is also coupled with not sending enough emails. I send emails practically every day, probably five, five times four or five days a week.

[00:13:05] Jeff Felten: And I still get people all the time. They're like, oh, I didn't know you had that. I didn't know you did that. Oh, I missed that. We think we're bothering people, but a lot of times, if we're being honest, we're really just kind of a blip in blip on the radar on somebody else's day. You know? They're not thinking about us like we are all the time.

[00:13:21] Jeff Felten: So you're not. Technically bothering them, and we think that we're bothering them if we, if we ask them to buy something or if we make an offer to them. If we tell them that we can solve a problem for them. But you're not bothering people when you talk about your products and offers. Matter of fact, I would actually go a step further and say, if you don't talk about your products and services, if you truly believe that they can help somebody and you don't talk about them, you're actually doing a disservice to the people that they can help by not talking about them more.

[00:13:49] Jen Rogers: I want to latch onto that you just mentioned it's a disservice if you don't share what it is that you're doing, and here's what happened in my brain. Oh no, not again. Don't say that again. I'm so tired of hearing that. And that ties to a recent post I shared where we put these phrases out there that are so well known that they have zero meaning.

[00:14:13] Jen Rogers: Yet, what you are saying is critical. How can we say it in a way that's going to shake up the lizard brain to hear this a little bit differently than this common? You're, you're doing a grave disservice if you don't sell your stuff. How else could we say that? 

[00:14:31] Jeff Felten: If, if somebody is experiencing the pain of a problem that you can very easily solve and you don't tell them that you can solve that problem for them.

[00:14:43] Jeff Felten: I mean, you, you can't control if people buy you, you just can't. But you can control putting that message out there. And a lot of times, I think the point is that people don't put that message out there, and the people on the other end never even end up realizing that, oh, I could have avoided this again, you, you can't control if people are actually going to take you up on that and you know, if they want to leave your email list or stop following you because you're in a business to make money, you know?

[00:15:10] Jeff Felten: Sorry. The, the way I would re reframe that is if you can alleviate the pain that is caused by a problem that you can easily solve, and that's the thing about specialists and solopreneurs. A lot of them are like specialists, experts in something. And so solving this problem is like second nature to you.

[00:15:30] Jeff Felten: And, and, and that problem is causing someone else who may be a specialist in some, in something else, good at something else. It's causing them a great deal of pain. And they may not understand that pain. They may not know where it's coming from. They may not because they're not thinking about it all the time.

[00:15:46] Jeff Felten: They just feel it. So your job in marketing to them is to say, Hey, are you, are you feeling this? Is this a problem for you? Right. And if it is, I want you to know that I can, like I do this all day, every day. I can do it in my sleep. I can help you with it too. And you won't feel that pain anymore. 

[00:16:04] Jen Rogers: Yeah. It's so good.

[00:16:05] Jen Rogers: It's important. To share repeatedly what you do because it does grow your own confidence muscle. Alluding to what you had mentioned earlier about coming on a podcast, and that's a business reason to clarify your message, and it helps you understand that it's not about rejection, it's about acceptance, and a lot of people get strung out when I, I often use the expression, the flags.

[00:16:30] Jen Rogers: So you've got the red flags, you've got the green flags, and you've got the yellow flags. I don't know about you, but I'd rather have a red flag than a flag. I either beat in or out. Obviously I want green flags, but not everybody is going to be a green flag, and I'm okay with that. As long as I'm showing up in my full self so that whether you connect with me on LinkedIn or whether you connect with me on Facebook or an email, or you listen to a podcast or you watch a video that I'm on that I'm going to show up this theme when we connect in the Zoom room.

[00:17:03] Jen Rogers: I hope I get more clever as time goes on, but essentially I'm going to show up the same confident in what it is that I do and what it is that I share. Whether or not you take that next step. That has very little to do with me. I mean, that's my approach. Believe me. I didn't start out that way. I thought, oh gosh, I hope they really like me.

[00:17:23] Jen Rogers: Why won't they buy my stuff? Never talking about it. Never really sharing, not really clear on what it was that I was selling. Yeah, either. Uh, so yes, it must be like this. If, for example, you were a chief roaster in a coffee shop, if somebody ordered up, came up to the counter and asked you, what do you have, you would say.

[00:17:44] Jeff Felten: Coffee. 

[00:17:44] Jen Rogers: Coffee. Yes, coffee. 'cause they're going into the coffee shop to get coffee. They're coming to you to get email marketing expertise. They're coming to me to get podcasting expertise. So now tell me about being a head roaster of this coffee shop. 

[00:18:00] Jeff Felten: What do you want to know? That was, um, that was a fun, fun ride.

[00:18:04] Jen Rogers: You said you roasted excellent coffee and you do mean excellent. What made the coffee excellent? Outside of a good cup of Joe? 

[00:18:12] Jeff Felten: When I had the coffee roasting company, I was kind of starting, that's when I was really getting my feet wet in marketing back in like 20 17, 20 18. We started thinking a lot about, it's not just good coffee.

[00:18:23] Jeff Felten: What is it like? What is, what is beyond that? What does that good cup of coffee bring you? And we started talking a lot more in our marketing and in our positioning and copywriting about excellent mornings and how. Uh, a great morning. We even had imagery that was the sun coming through the window and it was just a perfect morning, and excellent mornings require excellent coffee.

[00:18:46] Jeff Felten: It's the experience around the coffee, not just the coffee itself. Now, I mean, we were hyper, hyper-focused on the coffee itself. We were in this new kind of specialty wave world of coffee where things are. It can be kinda wild and fruity and different, and from single origin and all this kinda stuff. We were really heavy into that stuff and the whole roasting process behind bringing out every, every nuance of each specific coffee and not just slapping it in the roaster and roasting it to medium and calling it a day.

[00:19:18] Jeff Felten: So we, we had a pretty intricate process behind it too, to just to make sure that like we were doing it really, really well. So it was good stuff. 

[00:19:24] Jen Rogers: What I heard you say is you identified a specific product, the coffee. You begin to ask questions, what is the emotional experience that people have around a cup of Joe?

[00:19:34] Jen Rogers: So as you were describing, excellent morning, this sun coming up, I had an image in my own head and I could actually smell the coffee. It's incredible what That's cool. Our senses do and yeah, none. Bravo. Well done. So we have, we identify the emotion associated around the product, the coffee cup, and then you mentioned being product focused, that you were uber focused on your product.

[00:19:59] Jen Rogers: Regardless of what the flavor of the day is, you ensured that the product slash service was excellent. So it's a great example for coffee. Let's flip it into what you do for email marketing. What would you say is the excellent product and or service you provide and the emotion around that? 

[00:20:24] Jeff Felten: The first thing I can say to the point about product is as somebody who's, you know, I've, I've been marketing, I guess now if you count the coffee company for 10 years now, it is really, really hard to market a bad product or mediocre product, really hard, or it can be a good idea or a good product, and nobody wants it, and it's really, really hard.

[00:20:49] Jeff Felten: You can't manufacture demand. So the product has to be there. It has to, there has to be demand for it in today's world. It has to be unique and it has to be good. We could have filled the hole in our market by, like, there was, there was nobody in our town doing this unique specialty coffee, third wave kind of coffee.

[00:21:07] Jeff Felten: So we filled that gap. But if the product would've sucked, it wouldn't have mattered. So like product is everything we. It gave me the knowing that I believed so strongly in our coffee, that it was so good and that I drank it every day because I loved it and other people loved it too. Gave me the confidence to say, this is what you need for an excellent morning.

[00:21:26] Jeff Felten: So the product is everything. Like you could, a, a great product can buy with mediocre marketing, in my opinion, which is a, a big reason why I like helping the people that I do is because you don't have to be, if you have a great product, you don't have to be a marketing wizard, but a bad product, you can't, it's so hard to market.

[00:21:44] Jeff Felten: So hard. 

[00:21:45] Jen Rogers: So a good idea does not equal demand a bad product does not equal demand. A good idea where there is demand equals an excellent customer service experience that leads to profitability. Otherwise, you're not going to have any demand. Have you ever made a product that 

[00:22:05] Jeff Felten: nobody 

[00:22:05] Jen Rogers: wanted? 

[00:22:06] Jeff Felten: Oh, yeah, yeah, 

[00:22:08] Jen Rogers: yeah.

[00:22:08] Jen Rogers: Of course, of course. It's, it's hard 

[00:22:10] Jeff Felten: where, where, where you thought you, you had a great idea and you were like, oh, this is going to kill it. And then you sit down and make it and you put it out in the world. You send one email about it and nobody buys and you're like, I think I'll go home now. Yeah. 

[00:22:23] Jen Rogers: Yeah. Yeah, me too.

[00:22:25] Jen Rogers: Me too. No, I know the name of that course makes me want to jump on. Don't build a course soapbox. Okay. I know the well name of that course, and I did not do email marketing Well, and full disclosure, it's an area where I'm still struggling. So let's say I hire you. What is our first session like? What happens in that first session?

[00:22:41] Jeff Felten: The first session is we can't do any email marketing unless we're clear on. First, like where you want to go, like what are we doing this for? It's kind of the preliminary obvious, like we have to talk about what you actually want out of email marketing and where you see it playing in your business. The second thing we do, which is usually immediately after that, is we started talking through your messaging and your positioning and your ideal audience and all these foundational things that will affect not only your copywriting and your email marketing strategy.

[00:23:14] Jeff Felten: But a lot of times it ends up like influencing the offers themselves. When we dig into that stuff, it's just a base foundation that, because I have a lot of background in that stuff. I was a StoryBrand guide for a couple years. I was a personal brand strategist for a couple years. I use that as kind of a foundation.

[00:23:29] Jeff Felten: So let's get these things covered, let's talk about these things, and then that's going to, that's going to naturally feed into how we talk about what you need to do for email marketing. 

[00:23:37] Jen Rogers: So that's a pretty good first step, and I want to insert that. I did have an eyeball roll going on here, and here's why I get so tired.

[00:23:47] Jen Rogers: Who is my ideal client? What do they want? How do they feel? What do they think? Oh, oh yi. I'm like a teeny bopper responding to my parents, directing me to do something. It's so frustrating for me, and yet because I want to make money. I do it. 'cause if I hire a coach and a coach, I, I've already gone through the whole trust verification process with the coach.

[00:24:11] Jen Rogers: I've already handed over my money and I've got to trust the process. Otherwise, what am I doing here? So I do it, I do go a little kicking and screaming, uh, but I do go and I do it, and I always. Always, always learn something new. So if that's you, if you're in the middle of throwing a tantrum right now, I just want to invite you to trust the process.

[00:24:32] Jen Rogers: Trust Jeff. It's going to be okay. Not only does he make a great cup of coffee, but he knows email marketing. 

[00:24:39] Jeff Felten: Can I expand on that audience point? Because I'm going through, I'm going through a bit of that myself. So, um. I told you candidly, like we're on air here, but I'll, and we talked about it behind the scenes, but I'm in the middle of completely overhauling my offer structure in my, basically my business model.

[00:24:58] Jeff Felten: And that forcing function ultimately led to me having to pick a lane with audiences unaware to me. For probably a year, I was straddling two worlds. The service-based business provider kind of people like coaches, consultants, and. Other service providers and then community hosts and the creator type two completely different businesses, two completely different needs, two completely different sets of problems.

[00:25:24] Jeff Felten: I can serve both of them, I can do them well, but what happens is my offer and my messaging and my positioning becomes muddy when I try to focus on both of them, and it becomes super generic. And that's exactly what happened is I started, I was trying to serve both, both worlds and my. The, the way I was talking and positioning things and presenting myself online was a pretty generic, so it forced me because the way that I can help these people differs from the way that I can help these people.

[00:25:53] Jeff Felten: Like I, a big part of what I actually do for people is launches service-based people, like coaches and consultants and ser online service providers. They don't, they don't really need that. It's a really big part of my offer suite. So if I serve these people, am I going to forget about those and not really ever talk about those?

[00:26:08] Jeff Felten: 'cause it doesn't matter to these people. It's something that we roll our eyes at and we don't really want to do. We've probably been through it a hundred times, but getting really specific it, I mean it matters and I'm really learning it firsthand right now. Thanks for sharing that. 

[00:26:23] Jen Rogers: So we are both walking case studies.

[00:26:25] Jen Rogers: Earlier I had mentioned, hey, maybe you need to expand your LinkedIn profile to include podcasters based on what you just said right now, maybe not. I. 

[00:26:32] Jeff Felten: Maybe, but they are kind of in that creator bucket. Yeah. You know, so 

[00:26:37] Jen Rogers: I, I'm highly creative. Of course, we're in that creative bucket. Yes. Everyone's creative.

[00:26:41] Jen Rogers: Yes. Yes. And I am doing a launch, I am doing a bootcamp. I have nine in total on the calendar for 2025. I've got one down at the time of this recording. It's Valentine's Day, by the way, if that means something to you. Happy Valentine's Day. If it doesn't, it's Friday. Enjoy. Enjoy whenever you're listening to this, we do hope that you are having a great day and learning something about the importance of having a game plan.

[00:27:07] Jen Rogers: You mentioned that. That's music to my ears. I'm a planner evangelist. So knowing that we say we've got a long-term goal here, what do we want our email marketing to do for us after we've done this whole assessment? What would be the next step? 

[00:27:22] Jeff Felten: Typically we, we start with a welcome sequence, a lead magnet welcome sequence.

[00:27:27] Jeff Felten: A brand of myself is the welcome sequences guy online Because of this, because I think that it is probably the most foundational piece of your email marketing because it's your first impression with new subscribers. When people find you online and they enter into your ecosystem, which your ecosystem is, your newsletter, your sequences, your offers.

[00:27:48] Jeff Felten: The welcome sequence is the front door, and if you don't have one, then I guess there is no front door, right? They're just, they sign up and then there's crickets. Imagine if, uh, you know, MTV cribs and you know, they knock on the door and nobody shows up to answer the door. I mean, that's a weird example, but it's it's example.

[00:28:04] Jeff Felten: But it's such an important, it's such, it's your first impression with new subscribers. You don't get that back. You don't get a first impression back when somebody's opts in for your email list. That is one of the warmest signals you're going to get on the internet. People saying, I'm interested in what you do, I just, I need to know more, but I'm curious.

[00:28:23] Jeff Felten: I think you can help me solve a problem. I'm not really, I'm not really quite sure yet how that first impression is such an important part. 

[00:28:31] Jen Rogers: So what happens when you have more than one lead magnet? So for example, you go to somebody's website and there's the freebie tab, and you can pick one or the other.

[00:28:42] Jen Rogers: What's your recommendation there? 

[00:28:44] Jeff Felten: I typically tell people to start with one lead magnet. Okay? And the reason why is I, my philosophy with lead magnets is that they are to get you leads, not subscribers. We like to reverse engineer offers to make lead magnets, and that's how we determine what a lead magnet is.

[00:29:06] Jeff Felten: So it's not just a piece of free content that solves a problem. You can find pretty much any information you want on Google these days. So I like to do lead magnets right now. I've got a a three day lead magnet challenge that helps you create a lead magnet in three days. It's literally my approach to creating lead magnets in three short videos.

[00:29:25] Jeff Felten: Uh, and that leads to a very specific offer. It is the front door. It is the reverse engineered first step to an offer that that funnel leads people to. Same thing, I've got another lead magnet. That is, it's a strategy blueprint. So basically it's a high level overview of here's what your email marketing strategy should look like.

[00:29:45] Jeff Felten: If you are a solopreneur, this is all you need. It's this simple. You could just implement these things, and I give that away because I know that on the back end of that, what they really struggle with is the implementation of it. And they might need some guidance on, okay, what emails go into this sequence?

[00:29:59] Jeff Felten: Well, how do I write these emails? How do I write my call to action so I know that that is the next step for them, the next thing that they're thinking? And so my, that. Lead magnet is the front door to my consulting offer. If you want to work with me on a weekly consulting basis, we'll tackle every single one of these pieces in the strategy blueprint together.

[00:30:17] Jeff Felten: You don't have to do it alone. So each of my lead magnets is strategic to an offer. It's not just to get subscribers. It does, but it's not just to get mass amounts of people onto my email list and a bunch of tire kickers and freebie seekers. It's, it's to get people who are semi qualified for this offer because they raised their hand and said, I'm interested in this first step.

[00:30:37] Jeff Felten: So then, you know, if we build the funnel right and we lead them properly and position the next step appropriately, we can lead some people to becoming customers pretty quickly. So that would be my, my suggestion is strip it down to one, pick your core, offer the one thing that is the thing you sell the most or you want to sell the most of.

[00:30:53] Jeff Felten: Reverse engineer that and create a lead magnet from there. And start with that. And if you want to create another lead magnet, have it point to a different offer. Or you could have it funnel into the same sequence. But let's say you have somebody that you come and opt into all my lead magnets and then you're getting four different welcome sequences.

[00:31:09] Jeff Felten: It's just kind of confusing. So that's why I typically say like, have one main lead magnet that leads to your core offer. Or you know, maybe have two that lead to separate offers. Lemme tell you an example of somebody, it's one of my favorite examples ever. So I worked with a consultant one time and she was, she called herself an intuition coach.

[00:31:28] Jeff Felten: Okay. And she helped professional middle-aged women who had put their long lost hopes and dreams on the back burner and in pursuit of motherhood or a career or something like that, she helps them go after their long lost hopes and dreams, right, to go chase those down. So can you guess what? I suggested to her as a workshop, a free workshop, which basically is a lead magnet topic, maybe 

[00:32:04] Jen Rogers: goal setting.

[00:32:06] Jen Rogers: I would want goal setting because it would appeal to the practical side of me. 'cause I haven't let myself dream 

[00:32:17] Jeff Felten: very close. 

[00:32:18] Jen Rogers: I don't know what you recommended, but that's, that's where my mind went 

[00:32:20] Jeff Felten: very, very, very close. Your, see that's, that's the exercise of thinking in the right direction. Right? What I suggested to her.

[00:32:27] Jeff Felten: Was a workshop to help these ladies rediscover or rekindle their long lost hopes and dreams. Because if their long lost hopes and dreams, they may, they may have either forgotten really what they were or how it felt. And so we knew that if we can get them in a place where we help them rediscover or rekindle whatever that those were, and reimagine and even maybe plot out a journey to it, that's going to create a feeling in them that says, I have to go after it now.

[00:32:55] Jeff Felten: I have to pursue this now. How could I not, how could I rekindle this, rediscover my long lost hopes and dreams and then not go after it? So that's the kind of energy I'm looking for, typically in a lead magnet. Like, okay, here's like, let's look behind the curtain a little bit. I'll tell, I'll break down my funnel.

[00:33:11] Jeff Felten: I have a three-day lead magnet challenge. It's called a customer challenge. People are looking for help with lead magnets, right? That's why I created the, the lead magnet challenge. They're looking for help with lead magnets, and so I tell 'em. Here's my three step. Here's my three-day process. I'm going to help you do it.

[00:33:25] Jeff Felten: You can create a lead magnet. This is going to help you get leads, right? If you do this, you put in the work, you do it right, it's going to help you get leads. But guess what? Leads aren't customers, right? So you're going to get these leads. You have a plan on the back end of that to convert those leads into customers.

[00:33:41] Jeff Felten: If you don't have a plan, I've got a welcome sequence template that is going to help you do that on autopilot. So it's, it's basically, it's helping, it's solving a problem, uh, in the direction of the offer that I want to lead them to. Selling is all about feelings and beliefs and paradigm shifts, and I'd be thinking about the things that they're feeling and what they really want, what they really envision it, and then what are they feeling now and how can I help them overcome that, or how can I help them?

[00:34:16] Jeff Felten: Get that feeling to where they say, I gotta go after it. Now. How can I let this sit on the back burner any longer? I have to go after this now. That's what I'm looking for in a, in a good lead magnet. 

[00:34:26] Jen Rogers: Jeff, two questions. One, when do you listen to podcasts? And two, let's talk a little bit about how we incorporate them into our own email sequences.

[00:34:36] Jeff Felten: There are only certain times that I listen to podcasts. A lot of times it's. While I'm walking, or maybe while I'm cooking dinner, that's really about it. Or while I'm driving, maybe that's it. And I don't, I work from home, so I don't really drive that much anymore. And my job, I can't listen to podcasts while I work.

[00:34:51] Jeff Felten: I don't, most of the day I'm not listening to podcasts. So if I got an email from you that wasn't just a, we released a new podcast, go watch it. I probably would say, okay, cool, whatever, and move on. But if you had this nice personal note that says that kind of explained the problem and the pain and.

[00:35:09] Jeff Felten: Here's what we're talking about in this week's podcast. In fact, it just released today. This is what we're talking about, X, Y, Z, right? So when you're cooking dinner tonight or tomorrow or this weekend, or when you're out on a walk tomorrow morning, pop it in and give it a listen. You know what I mean? So if I heard that I, it would stick in my head a little bit more.

[00:35:26] Jeff Felten: I'd remember it. And then whenever I go on my walk, I'm like, oh yeah, she said to go listen to this on my walk. So that's what stuck out to me there, what you were talking about. 

[00:35:34] Jen Rogers: Yeah. That's really good. What I loved about. What you were sharing in response to that was this, you gave me permission. And when we give people an invitation, that's another way that they're saying yes.

[00:35:47] Jen Rogers: And they're actually thanking you for giving the invitation. Oh, they're not bossing me around, so to speak, to say, go do this thing. You've gotta do it. Now. How many emails are in our boxes that are like that urgent? It's just noise. Yeah, it is a lot of noise. So to have an invitation to say, Hey, you want to take me on the ride to get your morning cup of coffee?

[00:36:05] Jen Rogers: What a great invitation. That feels good. Doesn't that feel good? That feels good. Heck yeah, it does. We've talked about the importance of a good lead magnet and a good welcome sequence. If there's anything else that you want us to know about email management and nurturing, what would that be? 

[00:36:23] Jeff Felten: It's what I think is arguably the most underrated aspect of email marketing and easily the most overlooked.

[00:36:31] Jeff Felten: I think that is taking care of the people who actually buy from you. And you can use email marketing to do this. Some quick stats for you when it comes to online courses, I think you would, this may not surprise you, but it might, 88 to 97% of people who buy online courses do not complete those courses. It doesn't surprise me at all.

[00:36:53] Jeff Felten: It's actually, that's actually a stat that's real. Yeah. So you can use that and know that it's factual. However, that, I do not think that means that courses are bad or obsolete. I have a course that has probably a 50% completion rate, and here's why. Because when people buy my course, I do everything I can to make sure they use it and that they actually get what they paid for because that benefits, it benefits them, and it benefits me.

[00:37:19] Jeff Felten: Because if they actually use my welcome sequence course and they go through it and they get up a welcome sequence, it's going to help their business and that makes me look good. So it is like a dual focused thing. So like in anything, let's talk about a community. If you have a community, most communities suck and it's because it can't get people involved and engaged and use an onboarding sequence to get people in and get people engaged and involved.

[00:37:46] Jeff Felten: The downstream effects of actually getting people to just use the thing that they bought from you are massive because not only, again are they getting wins and they're telling other people about their wins, and they become your marketing army because they gotta win with you from your product or your program, they're more likely to buy from you.

[00:38:07] Jeff Felten: Again, the it's, it's cheaper and easier to convert people who have already bought from you than it is to get brand new customers. So. I love, one of my kind of signature sequences is what I call a red carpet sequence. It's for when somebody actually buys your program. It can be a group program, it can be a cohort, it can be a course community.

[00:38:28] Jeff Felten: It looks a little bit different for everything, but the meat is, it's essentially the same. We help them, we give them an extraordinary experience. We over deliver, make sure they get the absolute most out of this, that there are no questions that when people buy my course. They have no questions we I over, I anticipate all the places they would get stuck and limiting beliefs they might have or questions they would have.

[00:38:51] Jeff Felten: And I answer those in emails over the span of a couple of weeks and I address all those things and I point them back, go back and make sure you use this, get it done, do the thing, right? You're the only one in your way. And I also have. The next step positioned in case they're interested. So in the case of my course, it's a consultation call, right?

[00:39:09] Jeff Felten: If you're stuck and keep second guessing yourself, you can get this call and we'll get you unstuck in an hour. Right? So you, it's not only a great place for you to just over deliver and go the extra mile with them on autopilot. It's a great way for you to continue them on your customer journey to graduate them up in your ecosystem if it's possible.

[00:39:28] Jen Rogers: Yeah. I'll add that. If they don't complete your course. It's not on them, it's actually on you because they're going to hold you responsible and they're going to say, your course sucked. And they're also going to be that not so nice marketing army, armed with negative Nellie about how ineffective your course was.

[00:39:46] Jen Rogers: So if you are offering something like that, we have a responsibility, just like we were talking earlier, responsibility, ability to share what it is that we have learned and how we can help people get somewhere faster. Because when imagine the Kingdom of God unstuck what we could do in the world versus staying stuck with these limiting beliefs, staying stuck in email sequences that suck.

[00:40:11] Jen Rogers: It's no good. I really appreciate you coming on today, and I just want to say inside the virtual podcast school, it doesn't suck in there. It's really cool in there. So if you're not inside the virtual podcast school, that community is on fire. I love that community. I never thought I could say fun. Facebook community in the same sentence, but it's pretty darn fun in there.

[00:40:32] Jen Rogers: So come on inside the virtual podcast school if you're not in there. And we are definitely going to talk about email sequences in the bootcamp and inside the podcast school. Enough about all that you and I were when we were talking about what you were in the process of doing as far as evaluating where you are.

[00:40:49] Jen Rogers: I said, is your CTA still the same? When you are guesting on a podcast, you only want to give one CTA, because if you give a bunch of places that, Hey, you go here and you go there and find me here, then the person who's listening won't do any of those things. It'll be like getting no emails. It'll be the same impact that they won't respond.

[00:41:11] Jen Rogers: So when you and I were planning for this. I asked you, I said, okay, do you still have the same CTA? And you shared, I am pivoting and fine tuning, and you came up with this. Go here. This is what I'm going to tell 'em. What do you want to tell 'em? Where do you want to send them? 

[00:41:25] Jeff Felten: If you want your emails to sound more like a real person and not some marketing department wrote them.

[00:41:32] Jeff Felten: And if you want to learn how to talk about your offers in a very natural way and be able to sell your products and your emails, and you want to learn how to set up. Email sequences that kind of run on autopilot. Then you should definitely join my list. You should get my emails because I email a few times a week.

[00:41:50] Jeff Felten: I talk about my products and I teach you how to do it too. So you can go to www dot content remedy dot coco slash humans dash sending dash emails. So human sending emails 

[00:42:05] Jen Rogers: great. That's wonderful. I definitely want to be a human sending emails to other humans. And if you're getting my emails, I want you to open them.

[00:42:13] Jen Rogers: I'll keep working on them. Thanks so much for joining us. I appreciate you coming on, Jeff. Thanks for having me. This was fun. If you are stressing over your email nurture and welcome sequences, I. I've got you coming up May 13th through the 17th is the Profitable Podcast Bootcamp where we'll be covering all things content creation so you can create more interesting, more powerful converting content in less time.

[00:42:45] Jen Rogers: And yes, have email sequences that support it. Head on over to www.coachjenrogers.com/podcastbootcamp  to sign up for the Profitable Podcast bootcamp that kicks off at noon Eastern on May 13th.